What happens when you mix marketing students, sustainability and the Super Bock Group?
For one semester, as part of a strategic partnership between university and company, Super Bock Group purposed a challenge to third-year students. To develop a marketing plan around a key theme:
In front of representatives from the innovation team, all the groups involved had the opportunity to present their proposals.
The experience was truly enriching, from the factory tour and the briefing to the willingness shown to listen to the presentations and provide valuable feedback.
