After participating in a couple of University connected projects, I felt like trying something different...
A competition hosted by the Creativity Club of Portugal, featuring real challenges for young creatives.
During a couple of days, I came up with a system inspired by the product development stages for optimizing the whole process. After that, ideas came flying... and I got obsessed.
By the end of the business week, I had meticulously crafted an entire strategic planned campaign.
With the foundation set, I began designing the proposal for positioning Santa Casa's games.
The proposal can be found below.
